High Jump Bungy is a fictional company I created for a project where we were tasked to develop a logo based on two letters or numbers randomly given to us. We were asked to develop a logo, business system, two pieces of apparel, and a logo animation.

The letters I received to work with were the letters H and J. I started playing around with different wordmarks trying to come up with an interesting business name. I eventually landed on High Jump Bungy because it was a fun name and topic to create a branding system around.

I chose the colors based on things you see when you go bungee jumping, the ground, and the sky. Since this is a bit of an extreme adventure, I decided to work with very bright, very vivid colors to give that extreme look and feel. Though it is a professional business system, I wanted it to be light-hearted and fun.